The widespread of access to technology has made it alot easier to connect people and bring them together for a cause. In the past, campaigns’ had to rely on word of mouth references or physical advertisements such as billboards to promote their cause. In the modern era, through the use of social media, a much larger audience can be reached. But, even with the popularity of social media, certain people might be excluded from participating. The non profit organization I am researching is 2-1-1 WNY, which is an organization that aids individuals in need with health and human services. With their social media campaigns they have the ability to spread the word to a large audience, but the people who need their services the most, for example those who are homeless, may not have a cell phone or access to any social media platforms. To resolve this organizations need to find a balance between social media and physical advertising.