With the amount of people now using social media information has become very fluid. Each individual has the ability to spread any bit of information among their own network of people. This interconnected vast network of people is what makes reach and engagement on social media so extensive and unpredictable. Various platforms already have tools to assess a page's reach an engagement, collecting metrics such as amount of followers on the page and amount of shares on any particular post. Certain group's engagement on various social media platforms can be easily highlighted through the immense number of likes and comments on the page. Certain social media platforms even allow viewing of a page's audience demographics. These tools make it easily distinguishable on whether engagement is high or low. Unfortunately due to the nature of social media hate fueled groups and other pages with mal intentions don't get filtered and are also capable of maintaining high engagement. 
https://www.singlegrain.com/blog-posts/10-ways-to-measure-social-media-engagement/
https://mention.com/blog/organic-social-media-reach/
https://sproutsocial.com/insights/new-social-media-demographics/

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